Monetizing your website traffic effectively depends heavily on choosing the right ad network and ad format. Bidvertiser, a well-established advertising network, offers a range of ad formats that can cater to different website types and user engagement levels. In this blog, we break down the various ad formats offered by Bidvertiser, analyze their effectiveness, and highlight what works best for publishers — supported by real-world data and examples.
Overview of Bidvertiser
Founded in 2003, Bidvertiser is a performance-based ad network that connects advertisers with publishers through a bidding system. It offers:
- Competitive CPM and CPC rates
- Multiple ad formats (banner, native, pop, push, etc.)
- Real-time analytics
- Worldwide traffic monetization
With Bidvertiser, publishers can earn revenue per click, per impression, or via conversions — depending on the ad format used.
Ad Formats Offered by Bidvertiser
1. Native Ads
What it is:
Ads that match the form and function of the content around them.
Why it works:
- Blends seamlessly with content
- Higher user engagement
- Better CTR (Click-Through Rate)
Example:
A blog post on fitness supplements may show native ads for health products embedded mid-content.
Data:
- CTR Boost: Up to 0.80% – 1.5%, compared to traditional display ads (which average around 0.1% – 0.3%)
- Revenue Potential: $5 to $12 CPM, depending on niche
Best For:
Content-heavy websites like blogs, news sites, and forums.
2. Pop-Under Ads
What it is:
Ads that appear in a new tab or window behind the current browser.
Why it works:
- Doesn’t interrupt user experience
- Can monetize every visit (100% fill rate)
- Great for high-volume, lower-engagement traffic
Example:
A user browsing a movie download site triggers a pop-under ad for a streaming subscription service.
Data:
- eCPM: Ranges from $2 to $8, higher in Tier 1 countries
- Fill Rate: Up to 100%
Best For:
Entertainment sites, download pages, gaming portals
3. Push Notification Ads
What it is:
Ads sent as push notifications to users who opt in via desktop or mobile.
Why it works:
- Highly visible
- Re-engages users even when they’re off-site
- Long-term monetization potential
Example:
After a visitor subscribes to notifications on your site, they receive a later push ad about an online shopping deal.
Data:
- CPC Rates: Around $0.02 to $0.10
- Opt-in Rate: 5% to 15% (depending on website and timing)
Best For:
Websites with recurring visitors — tech blogs, online tools, educational content
4. XML (Search Feed) Ads
What it is:
Monetization via custom search results that include sponsored listings.
Why it works:
- Intent-driven traffic
- Higher conversion rates due to user search behavior
Example:
A search bar integrated on your site returns ad-sponsored results from Bidvertiser’s feed.
Data:
- Revenue per search: $0.05 to $0.20
- Best suited for search-heavy platforms, like directory sites or niche search engines
5. Banner Ads
What it is:
Standard image or media ads shown in specific placements (e.g., header, sidebar).
Why it works:
- Easy to implement
- Predictable layout
- Familiar to advertisers and users alike
Example:
A 728×90 leaderboard ad placed on top of a news website showing a laptop deal.
Data:
- CTR: ~0.1% to 0.3%
- eCPM: $0.50 to $3, varies with niche and traffic quality
Best For:
All-purpose use, especially when combined with other formats
What Works Best? Format Comparison Table
| Ad Format | CTR | eCPM Range | Best Used On |
|---|---|---|---|
| Native Ads | 0.8% – 1.5% | $5 – $12 | Blogs, content-heavy sites |
| Pop-Under Ads | 0.3% – 0.5% | $2 – $8 | Downloads, games, movies |
| Push Notifications | 2% – 10% (opt-in) | $0.02 – $0.10 CPC | Tech blogs, repeat traffic sites |
| XML Search Feed | 0.5% – 1.5% | $0.05 – $0.20/search | Search platforms, directories |
| Banner Ads | 0.1% – 0.3% | $0.50 – $3 | General websites |
Best Practices for Publishers
- Combine formats: Use native + pop or push + banner for best results.
- Geo-target your ads: Higher eCPM in Tier 1 countries like the US, UK, and Canada.
- Test regularly: A/B test placements and formats to see what converts best.
- Track performance: Use Bidvertiser’s real-time dashboard to optimize earnings.
Real Example: Fitness Blog Monetization
A fitness blogger running a site with 100,000 monthly visitors used a mix of:
- Native ads in article body
- Push notifications for returning users
- Pop-unders for casual traffic
Results after 2 months:
- Earnings: $730/month
- RPM (Revenue per 1K views): ~$7.30
- Push Opt-ins: 8,500 users
Conclusion
Choosing the right Bidvertiser ad format depends on your niche, audience behavior, and website structure. Native and push ads offer the best engagement, while pop and banner ads ensure volume-based monetization. The key is in experimenting with combinations and using data-driven decisions to optimize your ad strategy.
