In today’s competitive digital landscape, standing out to potential customers is more challenging than ever. That’s where AdRoll comes in. AdRoll is a powerful digital marketing platform designed to help businesses—especially small to mid-sized ones—reach their ideal audience across the web. With tools for retargeting ads, display advertising, email marketing, and AI-driven personalization, AdRoll enables marketers to streamline their campaigns and drive better results from one centralized dashboard. Whether you want to re-engage visitors who left your site or attract new ones through strategic placements, AdRoll provides the technology and insights to make it happen. This beginner’s guide will walk you through what AdRoll is, how it works, and why it could be a game-changer for your business’s marketing efforts. Let’s explore how AdRoll simplifies digital advertising for everyone.
In today’s highly competitive digital landscape, retargeting your visitors and keeping your brand top of mind can be the key to converting window shoppers into paying customers. That’s where AdRoll comes into play.
Whether you run a small e-commerce store or manage a growing brand, AdRoll can help you simplify and amplify your digital marketing efforts. In this blog, we’ll explore what AdRoll is, how it works, and why it might be the right fit for your marketing toolkit—backed by data and an easy-to-understand example.
What Is AdRoll?
AdRoll is a digital marketing and advertising platform that helps businesses retarget website visitors, run display ads, and manage email campaigns across multiple platforms—like Google, Facebook, Instagram, TikTok, and more.
Founded in 2007, AdRoll became popular for its retargeting capabilities—which allow businesses to show personalized ads to people who’ve already visited their website but didn’t convert.
Today, AdRoll offers:
- Cross-channel advertising (web, social, email)
- Dynamic product recommendations
- Customer segmentation
- Performance analytics
- Marketing automation
How Does AdRoll Work?
Here’s a step-by-step breakdown of how AdRoll works:
1. Install the AdRoll Pixel
Once you create an AdRoll account, you’ll be asked to install a small piece of JavaScript (called the AdRoll Pixel) on your website. This tracks visitor behavior, such as:
- What pages they visited
- What products they viewed
- Whether they added anything to the cart
2. Audience Segmentation
AdRoll automatically groups your site visitors into segments, like:
- All visitors
- Cart abandoners
- Product viewers
- Repeat buyers
These segments are used to target different users with tailored ads.
3. Create and Launch Ad Campaigns
AdRoll lets you design and run ads across various channels, including:
- Display Ads: Shown on millions of websites
- Social Ads: On Facebook, Instagram, and TikTok
- Email Campaigns: With automated email flows like abandoned cart reminders
4. Retargeting in Action
When someone visits your store but doesn’t make a purchase, AdRoll follows them with your ads as they browse other websites or scroll social media. This strategy can dramatically boost return on ad spend (ROAS).
5. Measure Performance
AdRoll provides real-time analytics so you can monitor:
- Click-through rates (CTR)
- Conversion rates
- Sales and revenue
- ROAS and cost per acquisition (CPA)
Data: Why Use AdRoll?
Here are some key stats to show AdRoll’s impact:
| Metric | Industry Average | AdRoll Users (Avg.) |
|---|---|---|
| Conversion Rate (Retargeting) | 2% – 4% | 5% – 10% |
| Return on Ad Spend (ROAS) | 3:1 | 5:1 – 10:1 |
| Abandoned Cart Recovery Rate | ~10% | Up to 25% |
According to AdRoll, their platform helps marketers increase revenue by 35% on average when running coordinated campaigns across web and email.
Example: AdRoll in Action (E-commerce Store)
Scenario:
Sarah runs an online store selling eco-friendly yoga mats. Her website gets 10,000 visitors per month, but only 2% of them make a purchase.
Here’s how AdRoll helps her:
- She installs the AdRoll pixel.
- AdRoll identifies users who viewed products but didn’t buy.
- These users begin seeing personalized ads for the mats they viewed on Instagram and news websites.
- She sets up automated cart abandonment emails using AdRoll.
- Within 30 days, her sales increase by 25%, and her abandoned cart recovery rate jumps from 5% to 20%.
- Her ROAS from retargeting is 6:1, meaning for every $1 spent, she earns $6.
Benefits of Using AdRoll
- Easy-to-use interface
- Works for both beginners and advanced marketers
- Saves time with automation
- Centralizes all your marketing campaigns in one place
- Excellent retargeting performance
Who Should Use AdRoll?
AdRoll is a great fit for:
- E-commerce businesses (Shopify, WooCommerce, BigCommerce, etc.)
- SaaS companies looking to nurture leads
- D2C (Direct-to-Consumer) brands that want to scale quickly
- Small businesses looking for cost-effective, automated marketing
Final Thoughts
If you want to maximize your website traffic, recover lost sales, and improve your marketing ROI, AdRoll offers a powerful suite of tools to make that happen—without requiring a large team or marketing degree.
It’s like having your own digital marketing assistant that never sleeps.
