Mastering the Art of Native Video Advertising with Sharethrough Platform


Sharethrough is an innovative platform that revolutionizes the way advertisers and publishers engage with audiences through native advertising. With Sharethrough, advertisers can seamlessly integrate branded content into the user experience, matching the form and function of the surrounding content. This ensures an engaging and seamless ad experience. Publishers can take advantage of Sharethrough to monetize their content by providing high-quality and relevant native ads. The platform combines advanced technology and data-driven insights to deliver targeted and personalized ads, maximizing audience engagement and driving meaningful results. Sharethrough enables advertisers and publishers to create effective, native ad experiences that resonate with users, fostering a more seamless and enjoyable online ecosystem.

Sharethrough Platform introduction :

Sharethrough is a cutting-edge platform that revolutionizes the way brands and publishers engage with their audiences through native advertising. As a leading global platform, Sharethrough enables seamless integration of content that matches the look and feel of the surrounding editorial environment, delivering a seamless and highly engaging user experience.

Through Sharethrough, brands can effortlessly distribute their branded content across a vast network of premium publishers, ensuring maximum visibility and reach. The platform uses advanced technology to analyze user behavior, interests and context, enabling brands to deliver personalized and relevant content to the right audience at the right time.

For publishers, Sharethrough provides a robust monetization solution by offering native advertising opportunities that integrate seamlessly into their websites or mobile apps. This improves the user experience, increases engagement and generates revenue by giving publishers access to Sharethrough’s vast network of branded advertisers.

With Sharethrough’s sophisticated targeting capabilities, real-time reporting and optimization tools, advertisers can measure the impact and effectiveness of their campaigns, making data-driven decisions to achieve their marketing goals.

In short, Sharethrough enables brands and publishers to unlock the full potential of native advertising, fostering meaningful connections between advertisers and consumers in a natural and non-intrusive way.

History of Sharethrough Platform :

Sharethrough is a native advertising platform that was founded in 2008 by Dan Greenberg, Rob Fan, and Tim Schigel. The company aimed to revolutionize the advertising industry by providing a seamless and seamless way for brands to engage with consumers through native ads that blend seamlessly with content on websites and mobile apps.

In its early years, Sharethrough focused on creating technology that could automatically optimize and distribute native ads through a network of publisher partners. The platform gained popularity due to its ability to deliver highly targeted and engaging native ads, which led to increased brand awareness and user engagement.

Over time, Sharethrough expanded its reach and capabilities. It introduced new features and integrations with major ad exchanges, enabling brands to reach a broader audience across multiple channels and devices. The platform also incorporated data-driven targeting and real-time bidding to improve the effectiveness of native ad campaigns.

As native advertising gained prominence in the digital advertising landscape, Sharethrough became a leading player in the industry. His platform continues to evolve, adapting to changes in consumer behavior and technological advances, while helping brands deliver their messages in an effective, non-intrusive and engaging way.

Sharethrough Platform setup :

To set up the Sharethrough platform, follow these steps:

  1. Sign Up: Go to the Sharethrough website ( and click the “Get Started” or “Sign Up” button. Fill in the required information to create your account.
  2. Create a new campaign: Once you’re logged in, go to the campaign management section. Click “Create New Campaign” or a similar button to start setting up your campaign.
  3. Define campaign details: Provide the necessary information about your campaign, such as the campaign name, budget, targeting options, and campaign goals. You may need to specify the ad format (for example, native ads) and desired ad placements.
  4. Set up ad creative: Upload or create ad creative assets for your campaign. This can include images, headlines, descriptions, and URLs. Make sure your ad creative meets Sharethrough’s guidelines and specifications.
  5. Set targeting options – Choose the target audience for your campaign. Sharethrough offers various targeting options such as geographic location, demographics, interests, and contextual targeting. Define targeting parameters that align with your campaign goals.
  6. Set bid and budget: Set your bid strategy and budget for the campaign. You can choose between cost-per-click (CPC) or cost-per-impression (CPM) bidding models. Set the maximum bid or budget allocation for your campaign.
  7. Review and Launch: Double-check all campaign settings, including targeting, creative assets, and budget. Once you’re satisfied, click the “Launch” or similar button to start your campaign.
  8. Monitor and Optimize: After launching your campaign, closely monitor its performance using Sharethrough’s reporting and analytics tools. Analyze key metrics like impressions, clicks, conversions, and engagement rates. Optimize your campaign by making adjustments based on the data to improve performance.
  9. Reporting and Analytics – Use Sharethrough’s reporting features to generate campaign reports and analyze results. Evaluate the performance of your ads, identify trends, and make data-driven decisions for future campaigns.

Remember to refer to Sharethrough’s documentation, tutorials, and customer support resources for detailed instructions and support throughout the platform setup process.

How it works Sharethrough Platform :

The Sharethrough platform is an advertising technology platform that specializes in native advertising. Native advertising refers to ads that are designed to blend seamlessly with surrounding content, providing a seamless and engaging user experience. Sharethrough helps advertisers run native ads on a variety of digital platforms, including websites, mobile apps, and social media.

Here is an overview of how the Sharethrough platform works:

Advertiser Settings: Advertisers create their native ad campaigns on the Sharethrough platform. This involves defining campaign goals, target audience, ad creative, and budget allocation.

Inventory sources: Sharethrough works with a network of publishers who provide the inventory for native ad placements. Publishers can integrate the Sharethrough SDK (Software Development Kit) into their websites or apps to enable native ad placement.

Ad tag generation: Sharethrough generates a unique ad tag for each native ad campaign. The ad tag contains information about the campaign, such as targeting criteria and creative assets.

Real-time bidding (RTB): When a user visits a publisher’s website or app, Sharethrough conducts an auction in real-time. Advertisers bid for the opportunity to show their native ad to the user based on their targeting criteria and bid amount.

Ad Selection and Presentation: Sharethrough’s algorithms analyze user profile and contextual information to select the most relevant native ad from the pool of bidders. The selected ad is then rendered seamlessly within the publisher content, matching the design and layout of the surrounding content.

Performance Tracking: Sharethrough provides comprehensive reporting and analytics tools for advertisers to track the performance of their native ad campaigns. This includes metrics like impressions, clicks, engagement, and conversions.

Optimization: Based on performance data, advertisers can optimize their campaigns by adjusting targeting parameters, creatives, or bidding strategies to improve the effectiveness of their native ads.

Overall, the Sharethrough platform makes it easy to deliver native ads across multiple channels, leveraging real-time bidding and sophisticated targeting capabilities to provide advertisers with efficient and effective native advertising solutions.

Types of Sharethrough Platform :

Sharethrough is a leading native advertising platform that helps publishers and advertisers deliver high-quality, non-intrusive, engaging ad experiences to their audiences. The platform offers various types of solutions to meet the specific needs and goals of different stakeholders in the advertising ecosystem. Here are some types of Sharethrough platforms:

Sharethrough for Publishers (SFP): Sharethrough offers a platform specifically designed for publishers to seamlessly integrate native ads into their content. SFP provides publishers with tools to manage, optimize, and monetize their ad inventory while maintaining a consistent user experience.

Sharethrough for Advertisers (SFA): Sharethrough’s SFA platform enables advertisers to create and distribute native ads across a network of premium publisher sites. Advertisers can take advantage of the platform to target specific audiences, optimize campaigns and measure performance.

Sharethrough Exchange (STX): The Sharethrough Exchange is a programmatic marketplace that connects publishers and advertisers, allowing them to buy and sell native ad inventory in an automated and efficient manner. STX facilitates real-time bidding and provides transparency and control over ad placements.

Sharethrough Studio: Sharethrough Studio is a creative platform that helps advertisers and agencies design and create compelling native ad experiences. It offers a variety of tools and templates to create compelling content that blends seamlessly with the publisher’s site or app.

Sharethrough Amplify: Sharethrough Amplify is a performance-driven platform that enables advertisers to extend the reach of their native ad campaigns beyond the Sharethrough network. It allows advertisers to distribute their ads to a broader ecosystem of publishers and channels.

Here are some of the main types of Sharethrough platforms that cater to publishers, advertisers, and other stakeholders involved in native advertising. The platform aims to provide a seamless and efficient way to deliver native ads that resonate with audiences and drive results.

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